I had heard talk recently of Blackboard entering the ‘content management’ marketplace, and the speaker was puzzled why they would want to do this. From the looks of there announcement, they are not necessarily trying to compete with your standard web content management system that serves your public web presence (thought it’s not clear that it couldn’t do that too) but instead taking the step to add learning content management in behind the course management and portal systems. Interesting to me, they seem to have made the move to consider students as just another potential set of content authors, and so the proposed technology to manage learning content also serves your e-portfolio and virtual hard drives for learners. Interesting strategy. – SWL
(As an aside, their attempts to ‘eat their own cooking’ are perhaps leaving them with indigestion – clicking on the ‘standards‘ link on the right-hand side of the page reveals perhaps more than they wanted to of the content management structure. At least at 9:40 am PST)